Women: Power, Purpose, and Potential
It’s National Women’s History Month, and in honor of women everywhere, I’m celebrating the wins, the momentum, and the women who are LEADING THE CHANGE. Because something extraordinary has been happening — and the numbers tell a powerful story.
⬆️ The Rise of Women-Owned Businesses
Did you know that the growth in women‑led, women‑created, and women‑run initiatives has EXPLODED? From 2019 to 2024, the number of women‑owned businesses grew by 94.3%, and their revenue grew by 82%.
Women own 39.2% of all U.S. businesses—about 14.5 million firms.
These businesses employ 12.9 million workers, nearly 10% of the workforce.
Women-owned firms generate $3.3 trillion in annual revenue.
Revenue at women-owned firms increased 53.8% in that same period.
And there aren’t any signs of slowing down. Recent national reports show women continuing to start and scale businesses at one of the fastest rates in the country — building, hiring, and shaping the future of work in real time.
Who runs the world? Women.
Why the Increase?
A lot of things pushed women to step out on their own — both personal and professional. Traditional workplaces weren’t always built with us in mind: the rigid structures, the lack of flexibility, the unclear pathways to leadership. And yes… believe it or not, the pandemic played a big role in speeding all of this up. It didn’t create the problems, but it did shine a bright light on them — and suddenly, possibilities that once felt out of reach were suddenly within reach.
Let’s be honest: those years were hard. But they also cracked something open.
✨ In 2020, 32% of women started businesses because they were laid off.
📋 By 2022, flexibility became the top motivator, with 64% of women naming it as the reason they stepped out on their own.
The pandemic opened the door to a new way of working — and women walked right through it, building businesses that work for them.
It takes a Village
Women are using their lived experience, their ambition, and creativity to identify unmet needs and build solutions that resonate with everyone.
And we aren’t gatekeeping— we are sharing.
One of the most powerful shifts happening right now is how women are showing up for each other. Instead of competing for a single seat at the table, women are building longer tables. They are mentoring, coaching, advising, and opening doors that were once closed to them. They are saying the quiet parts out loud—
➡️ How to price your services
➡️ How to negotiate
➡️ How to build a business that reflects your values instead of someone else’s expectations.
Women are creating communities where success isn’t a scarce resource but a shared one. They are lifting as they climb, making introductions, offering guidance, and celebrating each other’s wins as if they were their own.
Real Women – Real Lives
Women are choosing build their businesses for reasons that are both practical and deeply human:
☑️ Economic independence
☑️ Flexibility and autonomy
☑️ Purpose-driven innovation
☑️ A growing ecosystem of support (accelerators, peer networks, women-focused funding)
And I am one of those women.
My lived experience—years inside organizations, watching leaders navigate complexity (well, and not so well), seeing the gap between intention and impact—pushed me to build something different. I wanted to be the agent of change.
I launched P3 Strategies because I saw a need for a people-focused, purpose-driven, potential-realized approach to leadership and organizational development. I want to help people design work that feels aligned, fulfilling, and human. I want to create a space where strategy isn’t rigid or compliance-driven, but possible —shaped by the values people hold dear and grounded in the belief that everyone is capable of extraordinary feats.
I have a daughter, and I want for her—and for every woman—the opportunity to lead, to build, and to walk through doors that generations before us had to crack open, break open, or bust down.
